AI Powered GS1 GPC Classifier

The GPC Classifier is an AI-powered solution designed to automatically categorize products according to the GS1 Global Product Classification (GPC) standard. 
It enables businesses to accurately assign GPC Brick Codes to products by analyzing product descriptions, even when the data is unstructured, incomplete, or in multiple languages.

Automatic GPC Brick Code Detection – The AI engine parses even the most unstructured or multilingual product texts, isolates the decisive attributes and maps them to the correct GS1 GPC Brick with a high confidence score. Because the model recognises subtle linguistic nuances and slang, ensuring that every SKU—no matter how it is described—receives a precise, standards-compliant code.

Standardisation of Product Data – Once the Brick is assigned, the classifier rewrites the product description. This harmonised phrasing eliminates with the assigned Brick inconsistencies between brands, regions and languages, raising overall data quality and enabling friction-free exchange across PIM, ERP and downstream trading-partner systems.

Auto-Classify. Standardize. Accelerate - Elevate Your Product Data

Our AI-driven GPC classifier pinpoints the right Brick code, harmonizes descriptions in GS1 terminology, speeds GDSN onboarding, and frees your team from tedious manual work—delivering faster launches, higher data quality, and measurable cost savings.

Article-GS1-Standards

 

Acceleration of GDSN Integration – With classification and standardised text completed in seconds, the key element for GDSN Global Data Synchronisation Network is availiable. The speed and scalability of the service reduce preparation time for catalogue uploads, so manufacturers and distributors can synchronise new products with retailers far more quickly and keep assortments up to date in real time.

Reduction of Manual Effort – Automated detection, harmonisation and validation replace labour-intensive spreadsheet work and repetitive look-ups in GS1 tables. Teams can redirect their focus from manual coding to higher-value tasks such as content enrichment and exception handling, cutting operational costs and reducing the risk of human error.

 

GS1 GPC Classifier
Product classification matters,
sometimes!



Benefits of GS1 GPC Classifier

An embedded “intelligent assistant” walks even non-experts through classification, proposes the right Brick code, and explains its choices, reducing training time. Because the platform ingests every new GS1-GPC release, it always reflects the latest standards without disruptive migrations. Open REST APIs let organisations integrate the engine into existing PIM, ERP or MDM systems, delivering real-time, scalable results while preserving current workflows and investments.

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Improvement of Data Quality

Consistently applying GS1 classification logic turns raw product information into a single, trusted source of truth for the entire enterprise. By normalising data at the moment of entry, the solution eliminates the hidden costs that arise from downstream cleansing and manual correction.

When every attribute is mapped to the right Brick, Segment and Family code, duplicate records and conflicting spellings are dedected, producing a clean catalogue that finance, logistics and marketing can rely on. The resulting data integrity reduces, prevents listing delays and streamlines processes.

Because errors are stopped at the gate, analytics teams no longer struggle with “garbage-in, garbage-out”; instead they build forecasts and dashboards on a uniformly structured dataset that maintains referential integrity across SKU hierarchies. Better insights translate directly into faster decision-making and more accurate demand planning.
Finally, the improved quality resonate beyond company walls: trade partners receive consistent information in EDI messages, regulatory filings pass the first time, and consumers gain confidence through accurate, richly detailed product content delivered to web shops and mobile apps. 

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Support for Implementing GS1 Standards

With the GS1 GPC Classifier, the very first—and usually most time-consuming—step of article creation is handled automatically: the tool assigns the correct Brick code as soon as a product text is entered. Because this key task is solved in seconds, rolling out the GS1 standard across teams and systems becomes far easier.

Instead of looking up codes in long tables, users paste a short item description and click classify. The service returns the full GS1 hierarchy at once—Brick, Class, Family and Segment—plus a plain-language “Reason” button that shows why the choice fits. Automating this first step removes the biggest hurdle to standard adoption and lets even new staff create GS1-ready articles without extra tools or manuals.

Whenever the tool spots a knowledge gap, it pops up links to the exact GS1 rule, a quick video or a best-practice tip. These bite-sized hints turn routine data entry into ongoing micro-learning, so employees pick up the standard as they work. Formal classroom sessions will be reduced, ramp-up time drops, and experts can focus on exceptions rather than repeating basics.

Every classification input text, returned codes and active GS1 GPC version could be written to an audit log. Auditors can trace each decision back to its source, giving the company clear proof of compliance across regions and business units. Governance is built in, data quality rises, and the simplified first step paves the way for a smooth, company-wide GS1 GPC rollout.

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Continuous Standard Improvements

As soon as a new GPC version will be released, the underlying language model absorbs the update and redeploys enhanced rules. This perpetual upgrade cycle protects the solution - and its users - against obsolescence.

Automated rule ingestion means emerging product categories such as plant-based proteins or smart home devices are recognised the moment they enter the market, allowing businesses to list innovative items while competitors are still mapping spreadsheets. Simultaneously, deprecated codes are retired, preserving historical records yet preventing accidental reuse.

Because every update is tested automatically in a continuous-integration setup, companies can accept new versions often instead of waiting for big, risky upgrades every few years. If laws change—like new EU green rules or local labelling demands—the system can adjust in a few days, keeping you compliant and in the market.

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Easy Integration into Existing Systems

A single, lightweight API lets integrate GS1 GPC classification directly into any workflow, so the most critical step of article creation happens automatically and in real time.

Send up to 2 000 characters of plain product text to the endpoint and the service instantly runs its retrieval-augmented AI pipeline, matching the description against the full GS1 taxonomy. Typical round-trip time is mostly under 3 seconds, so the result can appear while the user is still on the product page or while a batch job is streaming items.

 

The JSON response contains everything needed in one shot: the Brick code and label, the complete hierarchy (Segment, Family, Class), the active GPC version used for the match, and a concise reason that shows which attributes drove the decision. No extra look-ups or secondary services are required before the data can be written back to the calling system.

Available is REST secured with OAuth 2.0, the endpoint can be wired into web forms, low-code apps, ERP plug-ins or high-volume ETL pipelines with just a few lines of script. Because the service is stateless and cloud-native, it scales automatically from a single SKU to thousands without changing code, keeping latency low and throughput high as your catalogue grows.

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GS1 GPC Classifier
Verbessern sie Ihre Daten-Qualität.
Schnell und zuverlässig!

GS1 GPC Classifier Workflow

Classification Workflow powered by OpenAI on MS Azure

1

Content Identification

The classifier scans free-form product text and instantly distils the essential attributes—product type, brand, variant, size and quantity—into a clean, structured record. Marketing fluff and redundant phrases are stripped away, leaving a crystal-clear description that forms the bedrock for every downstream process.

  • Extracts core elements from unstructured copy

  • Detects product name, brand, variant, pack size, quantity

  • Groups related attributes logically

  • Removes noise such as promotional wording

  • Outputs a structured description for later steps

2

Determination of Brick Codes

Leveraging the captured attributes, the engine cross-references the GS1 GPC taxonomy, selects the most appropriate Brick and attaches a confidence score. Alternative codes are surfaced when applicable, so each item variant is assigned a precise, standards-compliant identifier without delay.

  • Matches attributes to GS1-GPC hierarchy

  • Picks the best-fit Brick Code automatically

  • Calculates a confidence level for every suggestion

  • Displays fallback codes for comparison

  • Sends the result forward for validation

3

Classification and Verification

Leveraging the captured attributes, the engine cross-references the GS1 GPC taxonomy, selects the most appropriate Brick and attaches a confidence score. Alternative codes are surfaced when applicable, so each item variant is assigned a precise, standards-compliant identifier without delay.

  • Matches attributes to GS1-GPC hierarchy

  • Picks the best-fit Brick Code automatically

  • Calculates a confidence level for every suggestion

  • Displays fallback codes for comparison

  • Sends the result forward for validation

4

Reasoning and Description

Transparency is built in: the system explains why the chosen Brick fits, highlighting the decisive attributes and auto-generating a standards-ready product description. Both short and, if desired, extended marketing texts can be produced for seamless import into PIM or e-commerce platforms.

  • Provides plain-language rationale for code choice

  • Flags the attributes that drove the decision

  • Creates a compliant short description

  • Optionally crafts an extended marketing copy

  • Stores a full decision log for auditors

5

Translation and Output

Finally, all results—codes, descriptions and rationales—are translated into the detected source language or a user-selected target language. The package is then delivered via API or file export, ready for global PIM, ERP or web-shop deployment.

  • Auto-detects source language

  • Translates into any target language on demand

  • Checks terminology consistency across locales

  • Exposes results through REST/API, CSV or XML

  • Supplies multilingual data for global channels

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